“I’m not really the blogger type…”
No? You really should be…
I’ve noticed when I mention to clients that blogs are included with their WordPress Website they immediately add a negative connotation to the idea of blogging. I usually get the “I’m not the blogger type” response from them. If this is you and your response to blogs, keep reading! This post is specifically for you. I think this response is derived from the stereotypical “blogger” who sits at home and blogs about their day. (Stereotypes exist for a reason. Right?) This is true for bloggers who want to share their web diaries to their visitors, which is very profitable for some people. There are some very wealthy people who have made millions from this idea with a ridiculously small investment. But blogs have many other uses that can be extremely profitable for your business. In fact, you read blogs everyday and probably had no idea they were blogs!
Wikipedia defines blogs as a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).
In other words, Blogs provide a simple avenue to share ideas, opinions, promotions, news, portfolios, branding, advertisements, tutorials, or anything else that you can imagine its use for.
What Blogs Do
- Increases your trust among your buyers by positioning yourself as the subject matter expert
- Establishes your credentials as a legitimate business within your market
- Drastically improves your ROI for your website by allowing your site to become more interactive for new and recurring visitors
- Enables you and/or your visitors to easily share news on products or services that your business provides on social media
- Allows you to offer promotions and/or discounts on products or services your business provides
- Can save you time by providing your customer base tutorials or “how-tos” to replace support phone calls or emails
- Improves you ranking in search engines like Yahoo!, Bing, and Google
Blogs And Search Engines
Quality Content is the new era of Google. Long gone are the days of choosing specific keywords like “Photography” and placing them into your content repeatedly. This algorithm has been replaced by Google. Google wants your site to answer the right questions by providing quality content to its users. When “Photography” is searched, the photographers who have quality content are more likely to be ranked at the top of the search results. Kode Keeper helps you get started by only developing WordPress websites on premium Themes that come pre-installed with Search Engine Optimization (SEO) tools to help you create quality content. This is one of the reasons WordPress currently dominates the internet as over 60% of all websites were created with WordPress.
Blogs And Social Media
Social Media sites like Facebook and Twitter are now a staple within our daily lives. You see it everywhere! I was in the waiting room for my doctor the other day. When I looked up from my iPhone (and yes I prefer Apple products to Android), the room was completely full of people from young adults to old whom all had their heads looking straight down; eyes fixed on their phone or tablet. The television was merely background noise for the patients waiting for their name to be called. TV commercials and advertisements were being completely ignored by my fellow patrons. At that point, it hit me like a hammer to the head on just how important Social Media is for business today.
So, what does my story about social media above have to do with blogs? Well it’s simple. For a moment, pretend you’re a budding photographer and you create a post on your blog titled, “My Favorite Spots For Location Photography.” Next, you share your blog post with your 900 friends on your personal Facebook Wall. You just shared your website with 900 friends! They are also sharing your blog post with their friends, who all have their own friends and are also sharing with their friends. For free, your blog post brought you several new and recurring visitors to your website. After they read the post, they may have clicked your About page, viewed your Portfolio page, and decided to contact you to set up an appointment. Again, all for free!