What Is A Responsive Website?
A responsive website has been pre-styled to automatically adjust to any screen size. For a good example, try out my website. Go ahead adjust the browser size and watch how the content automatically adjust to the new size of the screen. This goes for phones and tablets as well. Regardless how my site is being viewed, it’s going to adjust itself and look great on any device or screen size.
Why is this important?
The easiest answer…money. As smart phones and tablets become more popular, we can expect that more and more consumers will look to mobile browsers to find more information on a business, or to make purchases online.
Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago.
You can spend thousands of dollars per year to be placed at the top of Google searches, but your ROI is at risk if your user is limited to viewing your website from their desktop. If 60% of users are browsing from mobile, you’re limiting yourself to only 40% of the available market.
The other answer…It’s easier to manage. Since a responsive site is adaptive, there’s no real reason to have two or three code bases with the same content when you can have just one.
Then I need to invest in just a mobile app, right?
Actually, this would be a wrong assumption. Just because the mobile market is growing at a remarkable rate, doesn’t mean that desktop browsing is disappearing.
As dollars increasingly shift to mobile they will not necessarily come at the expense of desktop-based display advertising. It’s very likely that market will remain stable and most content companies will not be at substantial risk of trading dollars for dimes.
In today’s market, you need a responsive site the handle both mobile and desktop markets.